Case Study · Acquired 2019

Proteon Software: positioning a SaaS platform for sale.

B2B SaaS · Acquired by Dark Rhino Security.

Start a ProjectGo-to-Market

The challenge

A strong product nobody could place.

A strong product with unclear value in a crowded market, long sales cycles and no brand presence heading into a potential exit.

What we did
Acquired 2019
  • Standardized operations around customer research
  • Tightened sales cycles with marketing-led practices
  • Launched experiential campaigns
  • Shaped brand and investor communications ahead of the sale

Outcome: acquired by Dark Rhino Security.

Read the acquisition announcement

Featured in

Inc.
Spectrum News 1
Columbus Underground
Bold Journey
Canvas Rebel
Shoutout Atlanta
VoyageMIA
Innovate New Albany
Inc.
Spectrum News 1
Columbus Underground
Bold Journey
Canvas Rebel
Shoutout Atlanta
VoyageMIA
Innovate New Albany

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