What We've Done

We have a wide breadth of experience across strategy, creative, and experiential marketing. Every project starts with a clear direction and ends with measurable impact.

Featured Case Study

Successful Acquisition

How we helped a B2B SaaS company refine its positioning, sharpen its story, and navigate a successful acquisition.

The Challenge

Proteon Software had built a powerful platform, but struggled to articulate its value in a crowded market. Their sales cycle was long, their messaging was technical and unclear, and they were preparing for a potential exit but lacked the brand presence and positioning to attract serious acquirers

Our Approach

We embedded with the Proteon team over a 2-year engagement, working across strategy, creative, and investor communications:

Refreshed identity and uncovered new market growth.
Standardized operations built on deep consumer research.
Optimized sales cycles by establishing marketing practices.
Leveraged press to build enhanced customer feedback loops.
Launched experiential campaigns across the US and Canada.
Streamlined processes leading to acquisition in 2019.