The work
- Market validation and ICP definition
- Positioning, messaging and category design
- Sales enablement and demand generation
- Pitch decks, investor narrative and data rooms
- Exit readiness: brand, pipeline and market presence
Industries · B2B software, tech and startups
Great products lose to clear stories. Stopwatch gives B2B software companies and venture-backed startups the positioning, pipeline and investor narrative to win, from first customers through the raise and all the way to exit.
What we do
We've sat on both sides of the table, as operators and as venture investors. We know what buyers need to hear to sign, and what investors need to see to wire.
Proteon Software had a strong product nobody could place. We rebuilt its story and sales motion ahead of its acquisition by Dark Rhino Security.
Read the full case studyThe Proteon story · Acquired 2019
Proteon Software built a strong B2B product in a crowded market. Buyers struggled to place it, sales cycles dragged, and the brand had little presence heading into a potential exit. We changed the story, then the motion behind it.
01 · The challenge
Unclear value in a crowded category, long sales cycles and no brand presence, with an exit on the horizon.
02 · What we did
We standardized operations around customer research, tightened sales cycles with marketing-led practices, launched experiential campaigns, and shaped brand and investor communications ahead of the sale.
03 · The outcome
Proteon went to market with a clear story and a brand buyers could understand, and was acquired in 2019.
Read the full case studyYes. We work with all budgets, from pre-seed founders validating a market to growth-stage teams preparing to raise or sell.
Yes. We build U.S. launch plans for international founders, from positioning to first customers.
Most agencies stop at the launch. We stay through the raise, the growth curve and the sale, with operator and investor experience on the team.
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Contact
Tell us where you are and where you want to be. We'll come back with a plan.